Do you currently know how many people click on links you use in emails, on your website or in ads you place elsewhere on the Internet?
If you're sending emails to your list, you really do need to know how many people click on links in the email - in order to determine whether the ad was of interest to your subscribers - and whether your email copy was up to the job.
For ads on your own websites, you need to see how many visitors are clicking on the ads, to determine whether they could be improved.
For ads placed elsewhere, you need to know not only how good your ad is - but also how good that advertising source was, so you can decide whether to use it again.
To do all this, you need ad tracking.
Ad tracking can be used to assess the effectiveness of ads you pay for, free ads, links in your own emails or links on your own website.
By analyzing the results from an ad tracking system, you can substantially improve your income, by improving emails you send to your list, improving ads on your website - and by concentrating your marketing budget on your most effective advertising solutions.
Despite these advantages though, there are many problems with most of the ad tracking services available on the Internet.
Using these services, your links can be viewed as spam - since the links contain the domain name of the service, which is used by thousands of other people, including spammers.
In addition, the services can get hacked or can close down - rendering your links worthless - or even getting them redirected to illegal or undesirable sites.
Lynx Tracker offers an alternative solution.
It is a script installed on your own web site, so your links are based on your own domain name - and completely under your control.
Attractive Links Proven To Increase Sales
One of the common problems with ad trackers is that they use links that can deter potential customers from clicking on them.
The link below is typical of the sort of link used by many ad tracking systems.
https://www.mytracker.com/tracker?P_Y1d0DqY1DRjYPLQLJvhA
The first part of this link contains the web address of the ad tracking service, an address with which your visitors and newsletter subscribers may be unfamiliar.
The second part is just plain obscure, just like those weird links often seen in spam emails.
Independent tests have shown that many web site visitors and newsletter subscribers are reluctant to click on links like this.
Now take a look at a typical link from Lynx Tracker (imagine your own web site address in place of mysite.com).
https://www.mysite.com/recommends/ebooks.htm
The link has no obscure information in it and looks just like a normal link to your website.
Tests have proven that links like this attract a much higher click-through rate because they look more trustworthy to your visitors and newsletter subscribers.
Save Time With Easy To Remember Links
Most ad tracker systems include a code automatically generated by the system in each tracking link.
This is usually either an obscure code or a sequential number. An example of each is shown below:
https://www.mytracker.com/tracker?P_Y1d0DqY1DRjYPLQLJvhA
https://www.mytracker.com/tracker?r=123
In both cases, you'll really struggle to remember which tracker is which.
Lynx Tracker allows you to pick your own simple short name for each tracker.
For example, in the tracking link below, I have chosen the name "amazon" so I can tell that this is my tracking link for the Amazon web site:
https://www.mysite.com/recommends/amazon.htm
Choosing your own name makes the link look more user friendly than a system generated code.
It also helps you remember the names of your tracking links, saving you valuable time by avoiding the need to look up codes each time you use a tracking link.
Quick And Easy To Use
Lynx Tracker is quick and easy to use.
Creating a tracking link just involves entering your chosen link name, the URL of the original link and optionally up to 250 characters of notes into a form.
Once you've created a tracking link, it appears on your tracking link list, showing all of your links.
Next to each link, there are basic stats, showing the number of total and unique clicks.
Each link also has a set of buttons, allowing you to...
View detailed stats for the link (i.e. how many total and unique clicks the link has received each day for the past month)
View and edit the tracking link details (the original link and any notes)
Delete the tracking link
Overall, Lynx Tracker really is a quick and easy solution to all your ad tracking needs, without relying on third party services.
